If you are confused, think of it this way: one book sold means an average cost of $14,000. That is done by publishing more and more books, assuming a low/no marginal cost (which there is, especially for eBooks). (Obviously, the book's cover design, adverts and marketing need to be addressed, but I'm trying to be clear.) So, for the average book publisher, once the book is done, the point is to focus on bringing down the average cost. Once a book is "done," from an economics standpoint, the information is complete and the high fixed cost has been overcome. Most of the work regarding literature is packed into the writing and editing phases. I don't know who to defend here, but the idea of an eBook ever being more expensive than a printed book is absurd.
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